Missy Elliot rumored to join Katy Perry’s Super Bowl performance
By Kate Ferguson, National Monitor
| January 31, 2015
Missy Elliot is the most recent surprise allegedly joining Katy Perry’s Super Bowl halftime show.
In the past this has not gone over well with the animal rights organization PETA, so they might be on the lookout for any potential issues with this performance as well. The Super Bowl of course is a loud setup with around 73,000 people in attendance for the game.
Animals aside, Katy will also reportedly be joined by rapper Missy Elliot, who she has not collaborated with since 2011 when Missy joined Katy for the remix of Last Friday Night (T.G.I.F.). This news has been circulating as an anonymous tip and is unconfirmed, but probably did not come out of nowhere.
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23 celebrities with leaked photos |
Lenny Kravitz has also been confirmed as a guest performer for this year’s half time show, although where exactly he will come into the performance is unknown at this time.
In addition to being a multifaceted performer, Perry also owns her own label called Metamorphosis Music. Last year she signed her first artist named Ferras, who is still an unknown. There is the possibility that Perry will bring him into the performance in some way as well, although this is entirely speculation at this point.
Pepsi has been the title sponsor for the Super Bowl’s halftime show since 2013, and they are also one of the largest advertisers of the game. Pepsi’s VP Marketing strategist Adam Harter is in charge of making decisions regarding performances with the games and events they are associated with. He spoke out on his decision to choose Katy Perry a performer this year.
For one thing, the Pepsi brand already has a long history with the singer. For another thing, she seems to encapsulate their brand well.
“She’s incredibly positive, very high-energy and has an optimistic point of view. She’s someone that embodies the mind-set that Pepsi strives for. We’ve always seen her as a great fit, and she is no doubt an amazing artist — not to mention the most-followed person on Twitter. The ability to tap into that fan base and social network was really appealing. She’s also creative. We knew that she would take a very unique approach to the show and the performance itself that we thought was worthy of the halftime show stage,” he said.
Whatever happens at the show, Katy is confident that it is going to go well.
“When you hear the first ring of the chord, I think jaws will drop and faces will melt,” she said.
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